Facebook Knows your Friends Don’t Actually Care About You

Facebook’s algorithm has been in the news lately as congress has been investigating it for “stoking division” in order to boost profits. Facebook’s algorithm is utter crap, but not for the reasons people talk about in the news.


I remember the feeling I got when Facebook turned on their algorithmic news feed 12+ years ago. It was a feeling of utter dread. Immediately, the day of it’s implementation, I was cut off from the world. Facebook started showing people feeds of things they cared about, and it was immediately clear that people just didn’t care about me. My social interactions on Facebook went down to nearly zero on day oneā€¦ and I was frankly terrified.

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